Founded in Italy in 2007 by designers Angelo Iannello and Giorgia Bianchi, Masnada is an Italian label rooted in avant-garde tailoring and artisanal craftsmanship. Based in Bologna and produced in Italy, the brand is known for its dark romanticism, architectural layering, and refined deconstruction.
Masnada’s aesthetic blends structured precision with organic movement. Fine Italian wools, distressed leathers, washed silks, and textured knits are shaped into asymmetrical silhouettes and elongated forms. The label frequently explores monochromatic palettes — black, charcoal, ash, muted earth tones — allowing texture and cut to take precedence over embellishment.
Strong pattern-making and meticulous construction define the house. Garments often feature raw edges, subtle draping, and layered proportions that feel deliberate rather than chaotic. The result is clothing that embodies a distinctly Italian interpretation of avant-garde design — disciplined, tactile, and quietly powerful.
The Masnada collection at Les Habitudes highlights this modern Italian craftsmanship: sculptural pieces that balance structure and fluidity, grounded in artisanal production and architectural form.
